Welcome to GoCar Malaga. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our Website and services.

1. Data Controller

The data controller is GoCar Malaga (“we”, “us”, “our”). If you have questions about this policy or our data practices.

2. Scope

This policy applies to Website visitors, customers, and prospective customers who interact with our services, including search, booking requests, and customer support.

3. Data We Collect

Identification data – name, email, phone number, country of residence.
Booking details – pick up and drop off dates, locations, flight details, driver age, preferences.
Documents – driver’s license details and passport details when required by local partners.
Payment information – payment method type and status. We do not store full card numbers. Card processing is handled by certified payment providers.
Technical data – IP address, device type, browser, cookies, analytics identifiers, pages viewed, referral URLs.
Communications – messages you send via forms, email, or chat.

4. How We Use Your Data

To provide and manage car hire search, quotes, and booking requests.
To communicate about your inquiry, reservation, or support requests.
To match you with suitable local rental partners and transmit booking details.
To prevent fraud, ensure site security, and comply with legal obligations.
To improve our Website, services, and user experience through analytics.
To send service updates and, with your consent, marketing communications.

5. Legal Bases for Processing

Contract – processing necessary to provide the services you request.
Consent – for optional cookies, marketing, and when required by law.
Legitimate interests – to operate and improve our services and prevent abuse, provided your rights do not override those interests.
Legal obligation – to comply with applicable laws and requests from authorities.

6. Cookies and Similar Technologies

We use necessary cookies to operate the Website and optional analytics or advertising cookies to measure performance and personalize content. You can manage preferences via your browser or our cookie banner where available. Blocking some cookies may affect site functionality.

7. Sharing Your Data

Local rental partners – to fulfill your booking request and provide the car hire service.
Payment processors – to process payments securely.
Service providers – hosting, analytics, customer support tools under confidentiality obligations.
Authorities – when required by law or to protect rights and safety.
Business transfers – in connection with mergers, acquisitions, or asset sales with appropriate safeguards.

8. International Data Transfers

When we transfer personal data outside your country, we use appropriate safeguards such as standard contractual clauses or rely on adequacy decisions where applicable.

9. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, including legal, accounting, or reporting requirements. Retention periods depend on the type of data and legal obligations.

10. Your Rights

Subject to applicable law, you may have the following rights:

Access to your personal data.
Rectification of inaccurate or incomplete data.
Erasure of your data in certain circumstances.
Restriction of processing in certain circumstances.
Data portability where technically feasible.
Objection to processing based on legitimate interests or for marketing.
Withdrawal of consent at any time where processing is based on consent.

11. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child has provided data to us, contact us to request deletion.

12. Security

We implement administrative, technical, and physical measures designed to protect personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

13. Third Party Links

Our Website may contain links to third party sites or services. We are not responsible for their privacy practices. Review their policies before providing personal data.

14. Marketing Communications

You can opt out of marketing emails at any time by using the unsubscribe link or contacting us. We may still send transactional or service messages.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last updated” date and will be effective when posted.